XP and Aston Martin F1 Team Announce Partner Agreement

In a groundbreaking announcement, XP Inc., a leading digital banking and investment platform in Latin America, and the Aston Martin F1 Team have signed a partnership agreement for the upcoming Formula One season. This exciting collaboration brings together two innovative and dynamic companies with a shared passion for excellence and performance.

XP’s logo will feature prominently on the Aston Martin F1 Team’s car during the 2022 Formula One season, ensuring increased visibility and brand awareness for the rapidly growing financial services company. This strategic partnership will provide XP with a unique platform to engage with a global audience of Formula One fans and enthusiasts, showcasing their commitment to innovation and technology.

“We are thrilled to partner with the Aston Martin F1 Team for the upcoming season,” said Gabriel Levenstein, CEO of XP Inc. “This collaboration represents an exciting opportunity for us to align our brand with a world-class racing team and showcase our commitment to excellence, innovation, and performance. We look forward to a successful partnership and the shared success that lies ahead.”

The Aston Martin F1 Team, which made a highly anticipated return to Formula One in 2021, is looking to build on the momentum of its inaugural season and establish itself as a major contender in the sport. With a strong driver lineup and a dedicated team of engineers and designers, Aston Martin is poised for success on and off the track.

“We are delighted to welcome XP Inc. as our newest partner,” said Lawrence Stroll, Team Principal of the Aston Martin F1 Team. “XP’s commitment to innovation and technology aligns perfectly with our own values, and we are excited to work together to achieve our mutual goals. We look forward to a successful partnership that will benefit both our organizations and engage fans around the world.”

As the 2022 Formula One season approaches, fans can expect to see the striking XP logo on the Aston Martin F1 Team’s car, as well as in various marketing and promotional materials. This partnership represents a significant step forward for both companies, as they strive to reach new heights of success and achieve their ambitious goals in the world of motorsport.

With the announcement of this partnership, XP Inc. and the Aston Martin F1 Team are poised to make a lasting impact on the world of Formula One racing and beyond. As two dynamic and forward-thinking organizations come together, the future looks bright for both companies as they embark on this exciting journey together.