Russian potash producer Uralkali has announced a major partnership with the Haas F1 Team, becoming their title sponsor for the upcoming Formula 1 season. This marks Uralkali’s first foray into the world of motorsport sponsorship, as they look to increase their global visibility and presence.

The partnership between Uralkali and Haas F1 Team is a significant development for both parties. Uralkali, one of the world’s largest producers of potash, will benefit from the exposure and branding opportunities that come with being a title sponsor in Formula 1, one of the most popular and prestigious sports in the world. Meanwhile, Haas F1 Team will benefit from the financial support and resources that Uralkali brings to the table, helping them to compete more effectively on the track.

“We are delighted to welcome Uralkali as our new title sponsor,” says Guenther Steiner, Team Principal at Haas F1 Team. “Their commitment and support will be instrumental in helping us achieve our goals on and off the track. We look forward to a successful partnership together.”

Uralkali’s branding will be prominently displayed on the Haas F1 Team’s race cars, driver suits, team clothing, and other marketing materials throughout the 2022 Formula 1 season. This will provide the company with global exposure to millions of fans around the world, further enhancing their brand and reputation on the international stage.

“We are excited to partner with Haas F1 Team and support them in their pursuit of success in Formula 1,” says Dmitry Osipov, CEO of Uralkali. “This partnership represents a new chapter for Uralkali as we look to broaden our horizons and engage with new audiences. We are confident that our collaboration with Haas F1 Team will be mutually beneficial and help us achieve our strategic objectives.”

The partnership between Uralkali and Haas F1 Team is a testament to the continued growth and appeal of Formula 1 as a marketing platform for global brands. As the 2022 season gets underway, all eyes will be on the Haas F1 Team as they aim to make a strong impression on the track with the support of their new title sponsor, Uralkali.