Brazilian racing legend Ayrton Senna made a name for himself in Formula 1 with his exceptional skill and fearless driving. On April 21, 1985, Senna claimed his first ever Formula 1 victory at the Portuguese Grand Prix in Estoril. This year marks the 35th anniversary of that historic win, and to commemorate the occasion, Lotus has launched the “Senna Sempre” campaign.

Lotus, the team that Senna drove for during the early years of his career, has dedicated this campaign to honoring the legacy of the three-time World Champion. The “Senna Sempre” campaign aims to celebrate Senna’s impact on the sport and his enduring influence on the world of motorsport.

Throughout his career, Senna had a special connection with Lotus, as it was with this team that he scored his first Formula 1 pole position and victory. He went on to achieve great success with Lotus before moving on to join McLaren, where he would win three World Championships.

Lotus has planned a series of events and initiatives as part of the “Senna Sempre” campaign. This includes special exhibitions, autograph sessions, and tribute races at various motorsport events around the world. The team is also releasing a limited edition collection of merchandise, featuring iconic images of Senna during his time at Lotus.

In addition to honoring Senna’s legacy, the “Senna Sempre” campaign aims to inspire the next generation of racing talent. By showcasing Senna’s passion, dedication, and talent, Lotus hopes to encourage young drivers to pursue their dreams and strive for excellence in the sport.

As fans and enthusiasts come together to celebrate the 35th anniversary of Senna’s first Formula 1 win, the “Senna Sempre” campaign serves as a reminder of the impact that this legendary driver had on the world of motorsport. Senna’s fearless driving, competitive spirit, and unwavering determination continue to inspire racers and fans alike, making him a true icon of the sport.

It is fitting that Lotus, the team that played a significant role in Senna’s early career, is leading the charge in commemorating this milestone. The “Senna Sempre” campaign serves as a tribute to a true racing legend and a reminder of the lasting impact that Ayrton Senna had on Formula 1 and the world of motorsport.