Jumeirah Hotels & Resorts, the luxury hotel group known for its extravagant properties in destinations around the world, has announced an exciting new partnership with Williams Racing, one of the oldest and most successful teams in Formula One.

This collaboration will see Jumeirah Hotels & Resorts becoming the official hotel partner of Williams Racing, providing the team with accommodation and hospitality services through the 2022 Formula One season. As part of the partnership, the iconic Jumeirah logo will be prominently featured on the Williams FW45 race car, as well as on team uniforms and other branding materials.

Speaking about the partnership, Jumeirah Group CEO, José Silva, expressed his excitement about joining forces with Williams Racing, stating that both brands share a commitment to excellence and innovation. He also highlighted the alignment of values between the two organizations, with a focus on delivering unforgettable experiences and creating lasting memories for their guests and fans.

Williams Racing Deputy Team Principal, Simon Roberts, echoed Silva’s sentiments, highlighting the shared passion for performance and attention to detail that drives both the hotel group and the Formula One team. He added that the partnership with Jumeirah Hotels & Resorts will provide the team with world-class accommodation and hospitality services, helping to enhance their performance on and off the track.

The partnership between Jumeirah Hotels & Resorts and Williams Racing is just the latest example of the hotel group’s commitment to supporting and collaborating with leading sports organizations. With properties in some of the world’s most glamorous locations, Jumeirah Hotels & Resorts is no stranger to hosting high-profile events and catering to the needs of elite athletes and teams.

As the Formula One season kicks into high gear, fans can look forward to seeing the Jumeirah logo blazing across the Williams FW45 race car as it speeds around the track. This partnership between two iconic brands is sure to create buzz both on and off the racetrack, showcasing the shared values of luxury, performance, and passion that unite Jumeirah Hotels & Resorts and Williams Racing.