Jumeirah Group, the Dubai-based luxury hospitality company, has announced an extension of their partnership with Williams Racing, a Formula One team, for the upcoming season.

The two companies first joined forces in 2020, with Jumeirah becoming the official hotel partner of Williams Racing. The partnership has since proven to be successful, with both parties benefiting from increased brand exposure and engagement.

As part of the extended agreement, Jumeirah Group will continue to work closely with Williams Racing to create unique experiences for guests and fans. This includes special events, exclusive promotions, and VIP access to races and team facilities.

The collaboration between Jumeirah Group and Williams Racing aligns well with the shared values of luxury, innovation, and excellence. Both companies are known for their commitment to delivering exceptional experiences and exceeding the expectations of their customers.

In a statement, Jumeirah Group CEO, José Silva, expressed his excitement about the partnership extension, saying, “We are thrilled to continue our partnership with Williams Racing for another season. Together, we will strive to create unforgettable moments for our guests and fans, and showcase the best of what both Jumeirah and Williams Racing have to offer.”

Williams Racing Team Principal, Simon Roberts, also commented on the extended partnership, stating, “We are delighted to continue working with Jumeirah Group as our official hotel partner. Their commitment to excellence and passion for delivering exceptional experiences aligns perfectly with our own values as a team. We look forward to building on our successful collaboration and creating even more memorable moments for our guests.”

Overall, the extension of the partnership between Jumeirah Group and Williams Racing is a testament to the positive impact that strong collaborations can have on both brands. By working together, they are able to leverage each other’s strengths and create unique opportunities for their customers and fans. This continued relationship promises to bring even more excitement and luxury to the world of Formula One racing.