Headwear company New Era has announced a partnership with racing powerhouse Red Bull Racing, solidifying their presence in the world of motorsports.

Red Bull Racing is a leading Formula One team, known for their competitive edge and innovative approach to racing. With this new partnership, fans can expect to see a range of exclusive New Era x Red Bull Racing merchandise, including caps, beanies, and other headwear products.

This collaboration brings together two iconic brands with a shared passion for excellence and performance. New Era, known for its premium quality headwear, will now be the official headwear provider for Red Bull Racing, giving fans an opportunity to wear the same gear as their favorite drivers.

“We are thrilled to partner with Red Bull Racing, a team that shares our commitment to pushing the boundaries of performance and innovation,” said Chris Hogg, Vice President of Global Marketing at New Era. “This partnership allows us to combine our expertise in headwear with the adrenaline-fueled world of Formula One, creating exciting new products for fans to enjoy.”

Red Bull Racing’s Team Principal, Christian Horner, also expressed excitement about the partnership, stating, “We are proud to welcome New Era as a partner of Red Bull Racing. Their reputation for quality and style aligns perfectly with our team values, and we look forward to collaborating on some amazing products for our fans.”

The New Era x Red Bull Racing collection is set to launch in the coming months, featuring a range of styles inspired by the team’s colors and logos. Fans can expect to see high-quality materials, bold designs, and innovative details that capture the spirit of both brands.

This partnership marks an exciting new chapter for New Era and Red Bull Racing, bringing together two leading names in sports and fashion. As fans eagerly await the launch of the new collection, it’s clear that this collaboration will make waves in the world of motorsports and beyond. Stay tuned for more updates on this dynamic partnership between New Era and Red Bull Racing.