Luxury car manufacturer Aston Martin has announced a new partnership agreement with Financial Times, one of the world’s leading business news organizations. The collaboration between the two iconic brands is set to revolutionize the way they communicate with their customers and fans.

Under the terms of the partnership, Aston Martin will be featured prominently in the Financial Times’ media channels, including print, online, and social media platforms. This will give Aston Martin access to a global audience of business leaders, investors, and opinion-makers who rely on the Financial Times for expert analysis and insights.

In addition, Financial Times journalists will have exclusive access to Aston Martin’s top executives and engineers, allowing them to provide unparalleled coverage of the company’s latest developments and innovations. This will not only raise the profile of Aston Martin in the business community but also provide valuable exposure for Financial Times among luxury car enthusiasts.

The partnership agreement is a testament to Aston Martin’s commitment to excellence and innovation, as well as Financial Times’ reputation for providing in-depth, trusted news and analysis. By joining forces, the two brands hope to create a powerful synergy that will benefit both their customers and readers.

“We are thrilled to be partnering with Financial Times, one of the most respected names in business journalism,” said Aston Martin CEO, Andy Palmer. “This collaboration will help us reach a wider audience and showcase the incredible work that goes into creating our world-class luxury cars.”

Financial Times Editor, Lionel Barber, added, “We are excited to be working with Aston Martin, a brand synonymous with luxury and sophistication. This partnership will allow us to offer our readers unparalleled access to one of the most iconic names in the automotive industry.”

Overall, the partnership between Aston Martin and Financial Times is a win-win for both companies, as well as for their customers and readers. By combining forces, they will be able to leverage each other’s strengths and create new opportunities for growth and innovation in the luxury car and business news industries.