2020 has been a year of significant changes and disruptions in the Formula 1 world due to the COVID-19 pandemic. While the on-track action may have been limited, the sport’s presence on social media has continued to grow and evolve. Here are some of the top F1 social media trends of 2020:

1. Virtual Races: With traditional races on hold, F1 quickly adapted by launching the Virtual Grand Prix series. These virtual races, featuring current drivers as well as celebrity guests, were broadcast live on platforms such as YouTube and Twitch, engaging fans and providing much-needed entertainment during the lockdown.

2. Esports: Esports has seen a surge in popularity this year, and F1 has been no exception. The F1 Esports series has gained a larger following, with more drivers and teams getting involved and competing in online competitions. This has allowed fans to see their favorite drivers in a new light and has bridged the gap between virtual and real-world racing.

3. Driver Engagement: F1 drivers have been increasingly active on social media, using platforms like Instagram, Twitter, and TikTok to connect with fans and share behind-the-scenes content. From posting workout routines to hosting live Q&A sessions, drivers have found new ways to engage with their audience and provide a glimpse into their daily lives.

4. Memes and Humor: Memes have become a popular way for fans to express their love for F1 and connect with others in the community. From poking fun at driver rivalries to creating memes based on race incidents, social media has become a hub for sharing lighthearted content and fostering a sense of camaraderie among fans.

5. Diversity and Inclusion: Following the global Black Lives Matter movement, F1 has taken steps to address issues of diversity and inclusion within the sport. This has been reflected on social media, with teams and drivers using their platforms to raise awareness about social justice issues and promote a more inclusive racing community.

6. Sustainability: Sustainability has been a key focus for F1 in recent years, and this has been reflected on social media as well. Teams and drivers have shared updates on their sustainability efforts, from reducing carbon emissions to promoting eco-friendly practices. This has resonated with fans who are increasingly conscious of environmental issues and expect their favorite sport to take action.

Overall, 2020 has been a year of change and adaptation for F1 on social media. As the sport continues to evolve and reach new audiences, it is clear that social media will play a crucial role in shaping the future of Formula 1.