Chipotle Mexican Grill and Haas F1 Team have announced an exciting new partnership that will see the popular restaurant chain become a key sponsor of the Formula One team. This collaboration marks Chipotle’s first foray into the world of professional motorsports, as well as a significant step for the Haas F1 Team in expanding its sponsor roster.

Chipotle Mexican Grill is known for its fresh and customizable menu of burritos, bowls, tacos, and salads, all made with high-quality ingredients. The fast-casual restaurant chain has a loyal following of customers who appreciate its commitment to serving food made with integrity. With over 2,800 locations worldwide, Chipotle has become a staple in the fast-casual dining industry.

Meanwhile, Haas F1 Team is a relatively young but ambitious team in the competitive world of Formula One racing. Founded in 2016 by industrialist Gene Haas, the team has quickly made a name for itself with notable performances on the track. As one of the few American teams in the sport, Haas F1 Team has attracted a global fanbase and continues to strive for excellence in Formula One racing.

The partnership between Chipotle and Haas F1 Team is a natural fit, as both brands prioritize innovation, quality, and a commitment to excellence. As part of the collaboration, Chipotle’s iconic logo will be prominently featured on the team’s cars, driver uniforms, and other team assets. This visibility on a global stage like Formula One will undoubtedly raise the profile of Chipotle and introduce the brand to a new audience of racing enthusiasts.

“We are thrilled to partner with Haas F1 Team and enter the world of Formula One racing,” said Brian Niccol, Chairman and CEO of Chipotle Mexican Grill. “This collaboration allows us to connect with a passionate and diverse fan base while showcasing our commitment to serving real food made with real ingredients. We look forward to cheering on the Haas F1 Team and working together to achieve success both on and off the track.”

Similarly, Guenther Steiner, Team Principal of Haas F1 Team, expressed excitement about the new partnership. “We are proud to welcome Chipotle as a key partner of the Haas F1 Team,” said Steiner. “Chipotle’s dedication to quality and innovation aligns perfectly with our team’s values, and we are confident that this partnership will bring mutual success. We look forward to representing Chipotle on the global stage of Formula One racing.”

The partnership between Chipotle Mexican Grill and Haas F1 Team is sure to generate excitement among fans of both brands. As the 2022 Formula One season approaches, all eyes will be on the dynamic duo as they make their mark on the world of professional motorsports. With a shared commitment to excellence and a passion for innovation, Chipotle and Haas F1 Team are poised to achieve great things together.