ASSOS of Switzerland, a leading manufacturer of high-performance cycling apparel, has signed a partnership agreement with the Alfa Romeo F1 Team for the upcoming Formula One season. This partnership marks a significant collaboration between two iconic brands in the world of sports and racing.

ASSOS, known for its innovative and cutting-edge designs, will become the official apparel supplier for the Alfa Romeo F1 Team, providing the team with the latest in cycling technology and performance gear. The partnership will see the ASSOS logo prominently displayed on the team’s race suits, helmets, and other branding materials throughout the season.

The Alfa Romeo F1 Team, known for its rich history in motorsport and commitment to excellence, is excited to collaborate with ASSOS and leverage their expertise in cycling apparel to enhance performance on and off the track. The partnership represents a shared commitment to pushing the boundaries of technology and innovation in the world of sports.

In a statement, ASSOS CEO Phil Duff said, “We are thrilled to partner with the Alfa Romeo F1 Team and bring our expertise in cycling apparel to the world of Formula One. This partnership represents a perfect synergy between two brands that share a passion for performance, innovation, and pushing the limits of what is possible.”

Frederic Vasseur, Team Principal of the Alfa Romeo F1 Team, echoed Duff’s sentiments, stating, “We are excited to welcome ASSOS to the Alfa Romeo family and to collaborate with a brand that shares our commitment to excellence and innovation. We believe that this partnership will provide a competitive advantage for our team and help us achieve our goals in the upcoming season.”

The partnership between ASSOS of Switzerland and the Alfa Romeo F1 Team is a testament to the importance of collaboration and innovation in the world of sports. By joining forces, these two iconic brands are set to make a lasting impact on the world of Formula One and cycling apparel. Fans of both brands can look forward to seeing the fruits of this collaboration on display throughout the upcoming season.