British-born entrepreneur Ali Rafi has been appointed as Head of Motorsport and Metaverse for Velas Community AG, a Premium Associate of Ferrari in Formula 1 and title sponsor of Ferrari’s Esports group.

Along with having been instrumental in bringing the settlement to the desk between Velas and Ferrari, Ali has over a decade of expertise in motorsport, having held senior industrial roles at Staff Lotus, Caterham F1 and Renault F1. Ali will now use his intensive expertise to form the longer term course of the partnership and spearhead motorsport technique for Velas transferring ahead.

Constructing on Ali’s ongoing position because the founding father of GPNFTS, the world’s main Motorsport NFT market, a key pillar of this technique will contain the Metaverse: a part of the continued Web3 digital revolution that may open up really modern and immersive experiences to motorsport followers all over the world.

Ali stated: “It’s a privilege for me to tackle this essential position inside Velas, which is on the very coronary heart of the corporate’s ethos, because it expands its profile on the highest degree of worldwide motorsport and makes inroads into the Metaverse. Collectively, now we have a imaginative and prescient to rework the fan expertise not solely in Formula 1 but additionally past. We’re solely on the very starting of what’s set to be an unimaginable journey, and I’m completely delighted to assist cleared the path.”

Farhad Shagulyamov, CEO and Co-Founding father of Velas commented: “We’re delighted to welcome our pal Ali into this important {position} at Velas, following the supply of an attention grabbing partnership programme that’s set to go from energy to energy in future. As we develop our motorsport portfolio and make additional inroads into the Metaverse, the experience and expertise that Ali has developed in these fields makes him the pure option to form our future course.”

For extra details about Velas, please go to: velas.com

For all media enquiries and to request an interview with Ali Rafi, please contact Anthony Peacock: anthony@mediaworld.digital +49 173 680 1214