McLaren Racing and British American Tobacco (BAT) have announced that they will be extending their partnership in Formula 1. This renewed agreement will see BAT continue as a key partner of the McLaren Formula 1 team, a collaboration that has been ongoing since 2019.

BAT’s partnership with McLaren has been a successful one, with the two organizations working together to promote their shared values of innovation, technology, and excellence. This new agreement will further strengthen their collaboration and allow them to continue to work together towards their mutual goal of success on and off the track.

As part of the extended partnership, BAT will continue to leverage its expertise in technology and innovation to help McLaren improve its performance on the track. This includes providing the team with access to BAT’s state-of-the-art facilities and resources, as well as collaborating on research and development projects aimed at driving performance gains.

Additionally, BAT will continue to utilize its global reach and marketing expertise to help promote the McLaren brand and engage fans around the world. This includes leveraging its extensive network of partners and sponsors to create new opportunities for the team and drive fan engagement through innovative marketing campaigns and activations.

Both McLaren Racing and BAT are excited about the prospect of continuing their successful partnership and working together to achieve further success in Formula 1. With a shared commitment to excellence and a track record of success, this extended partnership promises to be a fruitful one for both organizations.

Overall, the extended partnership between McLaren Racing and BAT is a testament to the strong relationship between the two organizations and their shared commitment to success. As they continue to work together towards their mutual goals, fans can expect to see even more exciting developments from this dynamic partnership in the years to come.