Scuderia Ferrari, the iconic Formula 1 racing team, has announced a new title sponsorship deal with technology giant HP. The partnership will see HP’s logo prominently displayed on the team’s cars, driver gear and other assets throughout the 2022 and 2023 racing seasons.

Ferrari, one of the most successful teams in the history of Formula 1, has always been synonymous with speed, precision and innovation. The team has won an impressive 16 Constructors’ Championships and 15 Drivers’ Championships since its inception in 1950. With HP, a company known for its cutting-edge technology and commitment to innovation, as its new title sponsor, Ferrari is poised to reach even greater heights in the upcoming seasons.

The partnership between Ferrari and HP is a testament to the shared values of both companies. Both brands are known for their relentless pursuit of excellence, their commitment to pushing the boundaries of what is possible, and their dedication to delivering performance and reliability in every aspect of their operations.

HP’s logo will be prominently featured on the Ferrari cars, driver helmets, uniforms, and other team assets. The collaboration will also extend to areas such as data analytics, simulation, and other technological solutions that will help Ferrari further optimize its performance on the track.

Both Ferrari and HP are excited about the opportunities that this partnership will bring. For Ferrari, having HP on board as a title sponsor will provide additional resources and expertise to help the team continue to compete at the highest level in Formula 1. For HP, the collaboration with Ferrari represents an opportunity to showcase their technology and solutions to a global audience of passionate fans and enthusiasts.

The announcement of the partnership between Ferrari and HP has generated excitement and anticipation among fans of Formula 1. With the two iconic brands joining forces, the stage is set for an exciting and successful partnership that will benefit both parties and contribute to the continued success of Scuderia Ferrari in the world of motorsport.

As the 2022 Formula 1 season approaches, all eyes will be on Ferrari and HP to see how this new partnership will impact the team’s performance on the track. With the combined expertise, resources and commitment to excellence of both Ferrari and HP, the future looks bright for Scuderia Ferrari and its fans around the world.