Danish menswear brand JACK & JONES has announced their sponsorship of the Haas F1 Team for the 2018 Formula 1 season. This partnership marks the first time that the fashion brand has ventured into the world of motorsports, and it is sure to be an exciting collaboration for both parties.

JACK & JONES is known for its trendy and casual clothing for men, with a focus on quality and design. The brand has a strong presence in the fashion industry, with a global reach and a loyal customer base. By sponsoring the Haas F1 Team, JACK & JONES will be able to expand their brand awareness and reach a new audience of racing fans around the world.

The Haas F1 Team is a relatively new entrant in Formula 1, having joined the sport in 2016. Despite their short history, the team has shown promise and potential, with competitive performances on the track. Partnering with JACK & JONES will not only provide financial support for the team, but also bring new opportunities for collaboration and promotion.

The sponsorship deal will see the JACK & JONES logo featured prominently on the Haas F1 Team’s race cars, driver suits, and team uniforms. This high visibility partnership will help to increase brand recognition for JACK & JONES and showcase their products to a global audience of millions of viewers who tune in to watch Formula 1 races each season.

In a statement, the CEO of JACK & JONES, Anders Gam, expressed his excitement for the new partnership with the Haas F1 Team. “We are thrilled to be entering the world of motorsports and partnering with such a dynamic and ambitious team like Haas F1. This collaboration will allow us to showcase our brand to a new audience and connect with fans who share our passion for speed, performance, and innovation,” said Gam.

The 2018 Formula 1 season is set to be an exciting one for both the Haas F1 Team and JACK & JONES. With the support of their new sponsor, the team will be looking to improve on their past performances and challenge the established teams for podium finishes. And for JACK & JONES, this partnership represents a new chapter in their brand’s journey, as they venture into the high-octane world of Formula 1 racing.

Fans of both JACK & JONES and the Haas F1 Team can look forward to seeing the two brands unite on the race track and collaborate on exciting projects throughout the season. With their shared values of quality, performance, and innovation, this partnership is sure to be a winning combination in the world of motorsports.