Swiss luxury watchmaker TAG Heuer and the iconic Formula 1 team Red Bull Racing have announced that they will be extending their partnership until 2024. The two companies first joined forces in 2016, and have since enjoyed a successful collaboration both on and off the racetrack.

TAG Heuer has a long history of involvement in motorsport, having been a sponsor of numerous prestigious racing teams and events over the years. The brand’s partnership with Red Bull Racing has been particularly fruitful, with both parties sharing a commitment to innovation, precision, and pushing the boundaries of what is possible in the world of motorsport.

As part of the renewed partnership, TAG Heuer will continue to serve as the official timekeeper and watch partner of Red Bull Racing. This means that TAG Heuer’s iconic logo will continue to be prominently displayed on the team’s cars, drivers’ helmets, and racing suits. In addition, TAG Heuer will work closely with Red Bull Racing to develop special edition timepieces inspired by the team and its drivers, Max Verstappen and Sergio Perez.

TAG Heuer’s CEO, Frédéric Arnault, expressed his excitement about the extension of the partnership, stating, “We are thrilled to continue our partnership with Red Bull Racing for another four years. Our shared values of performance, innovation, and a desire to constantly push the boundaries make us the perfect match. We look forward to working together to create even more memorable moments both on and off the track.”

Red Bull Racing Team Principal, Christian Horner, also commented on the partnership, saying, “We are delighted to extend our partnership with TAG Heuer. The brand has been a fantastic supporter of the team and has played a key role in our success over the years. We look forward to continuing this fruitful collaboration and seeing what we can achieve together in the years to come.”

Overall, the extension of the partnership between TAG Heuer and Red Bull Racing is great news for fans of both brands, as they can look forward to more exciting collaborations, innovative timepieces, and memorable moments on the racetrack in the years ahead. The blend of precision engineering, cutting-edge technology, and a passion for speed that both companies bring to the table make them a winning combination that is sure to continue thrilling fans around the world.