Chloe Targett-Adams is a name that may not be familiar to everyone, but within the world of motorsport, she is a rising star making a name for herself. At just 26 years old, Chloe has already achieved a significant amount in her career and is showing no signs of slowing down.
Born in England, Chloe’s passion for motorsport began at a young age. She started karting when she was just 8 years old and quickly fell in love with the thrill of racing. Despite facing some challenges along the way, Chloe’s determination and talent helped her to rise through the ranks and catch the eye of industry professionals.
In 2015, Chloe joined the Formula 1 team, Red Bull Racing, as their Event Marketing Coordinator. This was a significant step in her career and provided her with valuable experience working in a high-pressure environment with some of the biggest names in the sport. Chloe’s role involved planning events and activations for the team, as well as liaising with sponsors and partners to ensure their branding and messaging were effectively communicated.
After two successful years with Red Bull Racing, Chloe made the move to Formula E, the all-electric racing series that has been rapidly growing in popularity. She joined as the Global Head of Marketing and Communications, where she was responsible for overseeing the marketing strategy for the series and managing its global communications efforts. Chloe’s innovative ideas and strategic approach helped to elevate the profile of Formula E and attract new fans to the sport.
In 2020, Chloe joined Formula 1 as the Global Head of Digital and New Business. This role sees her leading the digital strategy for the sport, including the development of new digital products and initiatives to engage with fans around the world. Chloe’s expertise in digital marketing and her passion for motorsport make her the perfect fit for this role, and she is already making a significant impact in her new position.
Despite her young age, Chloe Targett-Adams has already achieved more than many in her industry dream of. Her dedication, drive, and passion for motorsport have helped her to overcome obstacles and forge a successful career in a male-dominated industry. As she continues to make her mark on the world of motorsport, there is no doubt that Chloe will be a name to watch in the years to come.