Exor, the Agnelli family’s holding company, has announced a creative partnership with LoveForm, a brand strategy and design agency, and iconic luxury car manufacturer Ferrari. The collaboration aims to bring together the expertise of the three companies to create innovative and cutting-edge branding strategies for Ferrari’s future projects.

Exor, which owns a majority stake in Ferrari, has been looking to revitalize the brand and strengthen its position in the luxury car market. By partnering with LoveForm, a renowned agency known for its expertise in brand strategy and design, Exor hopes to inject new energy and creativity into Ferrari’s branding efforts.

The partnership will see LoveForm work closely with Ferrari’s marketing and design teams to develop innovative campaigns and branding strategies that will appeal to a new generation of luxury car enthusiasts. The agency will use its expertise in brand strategy, design, and storytelling to help Ferrari connect with its target audience and convey its unique brand identity.

Ferrari, known for its iconic red cars and prancing horse logo, is looking to evolve its brand image and reach new audiences. By partnering with Exor and LoveForm, the company aims to leverage their collective expertise to create bold, innovative, and memorable branding campaigns that will set Ferrari apart in the competitive luxury car market.

The collaboration between Exor, LoveForm, and Ferrari represents a strategic move by the companies to elevate the Ferrari brand and connect with a wider audience. By combining their strengths and expertise, the partners hope to create unforgettable experiences for customers and further solidify Ferrari’s reputation as a leading luxury car manufacturer.

Overall, the partnership between Exor, LoveForm, and Ferrari promises to bring a fresh perspective and innovative approach to Ferrari’s branding efforts. As the companies work together to create cutting-edge campaigns and strategies, it is clear that this collaboration has the potential to redefine the luxury car market and strengthen Ferrari’s position as a global leader in the automotive industry.