Mercedes-AMG Petronas F1 Team, one of the most successful Formula 1 teams in recent years, has launched a new performance division called W13 Performance. The division aims to bring Mercedes-AMG’s expertise in high-performance vehicles to a range of products and services for enthusiasts and customers worldwide.

The W13 Performance division will focus on creating performance upgrades and accessories for Mercedes-AMG road cars, as well as offering bespoke customization services for clients who want to take their vehicles to the next level. The division will also develop a range of lifestyle products inspired by the world of motorsport, including apparel, accessories, and collectibles.

The launch of W13 Performance comes at a time when Mercedes-AMG Petronas F1 Team is enjoying unprecedented success in Formula 1, with seven consecutive Constructors’ Championships and six consecutive Drivers’ Championships under their belt. The team’s dominance on the track has been fueled by a relentless commitment to innovation and performance, and the W13 Performance division aims to bring that same winning spirit to a wider audience.

“We are thrilled to launch W13 Performance and bring the excitement of Formula 1 to Mercedes-AMG owners and fans around the world,” said Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas F1 Team. “With W13 Performance, we are leveraging our expertise in motorsport to create products and services that push the boundaries of performance and design. Whether you are a racing enthusiast or simply a fan of high-performance vehicles, W13 Performance has something for you.”

One of the first products to be launched under the W13 Performance banner is a limited-edition performance package for the Mercedes-AMG GT R. The package includes a range of upgrades designed to enhance the car’s aerodynamics, handling, and power delivery, giving customers the opportunity to experience the thrill of driving a truly track-focused machine.

In addition to performance upgrades, W13 Performance will also offer a range of customization options, allowing customers to personalize their Mercedes-AMG vehicles to their exact specifications. From bespoke paint finishes to custom interior trim, customers will have the opportunity to create a truly unique and individualized driving experience.

For fans of the Mercedes-AMG Petronas F1 Team, W13 Performance will also offer a range of lifestyle products inspired by the team’s iconic livery and branding. From clothing and accessories to collectibles and memorabilia, fans will have the opportunity to show their support for the team both on and off the track.

With the launch of W13 Performance, Mercedes-AMG Petronas F1 Team is setting the stage for a new chapter in its storied history. By combining the thrill of motorsport with the innovation of high-performance engineering, W13 Performance promises to deliver an unparalleled driving experience for enthusiasts and customers alike.