Italian sparkling wine producer Ferrari Trento and Formula 1 have announced that they are extending their partnership until 2025. This partnership has been in place since 2019 and has been a successful collaboration for both parties.

Ferrari Trento has been the official sparkling wine of Formula 1 since the 2019 season and has been a popular choice among drivers, teams, and fans alike. The award-winning wine producer has a long history of producing high-quality sparkling wines in the Trentino region of Italy, and their partnership with Formula 1 has helped to further elevate their brand on a global scale.

The CEO of Ferrari Trento, Matteo Lunelli, expressed his excitement about the extension of the partnership, stating that “Formula 1 is the pinnacle of motorsport, and we are proud to be the official sparkling wine of such an iconic and prestigious event. We look forward to continuing our collaboration and bringing the best of Italian sparkling wine to fans around the world.”

Formula 1 has also been pleased with the partnership, with Managing Director, Commercial and Marketing, Ben Pincus, stating that “Ferrari Trento has been a fantastic partner for Formula 1, and we are delighted to extend our collaboration until 2025. Their commitment to excellence and their passion for innovation align perfectly with the values of Formula 1, and we look forward to continuing to work together to create memorable experiences for fans.”

As part of the extended partnership, Ferrari Trento will continue to be featured prominently at Formula 1 events, including at the podium celebrations where their sparkling wine is traditionally used for the champagne showers. In addition, the two brands will work together on various promotional and marketing initiatives to further enhance their partnership and reach a wider audience.

Overall, the extension of the partnership between Ferrari Trento and Formula 1 is a testament to the success of their collaboration over the past few years. Fans of both brands can look forward to enjoying more thrilling races and celebratory moments with Ferrari Trento sparkling wine in the coming seasons.