Jack Daniel’s and McLaren Racing are two iconic brands in their respective industries, and now they are joining forces in an exciting new partnership. The Tennessee whiskey maker and the Formula 1 team have announced a multi-year partnership that will see Jack Daniel’s become the official spirits partner of McLaren Racing.

This partnership brings together two companies that share a passion for excellence and a commitment to pushing boundaries. Jack Daniel’s has a rich history dating back to 1866, when it was founded in Lynchburg, Tennessee. The brand is known for its smooth, mellow taste and its distinctive square bottle design. McLaren Racing, on the other hand, is one of the most successful teams in Formula 1 history, with a long tradition of innovation and success on the track.

As part of the partnership, Jack Daniel’s will have a strong presence at McLaren Racing events, including branding on the team’s cars, driver uniforms, and other team assets. The two companies will also collaborate on a range of marketing initiatives, including digital content, social media campaigns, and special events for fans.

“We are thrilled to be partnering with McLaren Racing, a team that shares our commitment to excellence and innovation,” said Jack Daniel’s Global Brand Director, Bob Smith. “This partnership represents a unique opportunity for us to engage with a passionate, global audience of motorsport fans and showcase the quality and craftsmanship that have made Jack Daniel’s one of the most iconic brands in the world.”

McLaren Racing CEO, Zak Brown, also expressed excitement about the partnership, saying, “We are proud to welcome Jack Daniel’s to the McLaren Racing family. Their commitment to quality and their passion for creating memorable moments align perfectly with our values as a team. We look forward to working together to create exciting opportunities for our fans and partners.”

The partnership between Jack Daniel’s and McLaren Racing is a perfect match, bringing together two brands with a shared dedication to excellence and a commitment to pushing the boundaries of what is possible. Fans of both brands can expect to see some exciting collaborations and initiatives in the months and years to come as they come together to celebrate their shared values and passion for innovation.