Rokt, the global leader in e-commerce marketing technology, has announced a new partnership with Red Bull Racing, one of the most successful teams in Formula 1. The partnership will see Rokt become an official partner of the team, with its logo prominently displayed on the Red Bull Racing cars and team wear.

This exciting collaboration brings together two innovative and dynamic organizations that are committed to delivering exceptional performance. Rokt’s cutting-edge technology and data-driven approach to e-commerce marketing will help Red Bull Racing engage with fans in new and creative ways, both on and off the track.

Red Bull Racing has a long history of success in Formula 1, winning multiple championships and consistently challenging for race victories. The team’s high-performance culture and commitment to excellence align perfectly with Rokt’s own values, making this partnership a natural fit for both organizations.

“We are thrilled to partner with Red Bull Racing, a team that shares our passion for pushing the limits and delivering exceptional results,” said Bruce Buchanan, CEO of Rokt. “Together, we look forward to exploring new opportunities to engage with fans and drive success both on and off the track.”

Red Bull Racing Team Principal, Christian Horner, also expressed his excitement about the partnership with Rokt. “We are delighted to welcome Rokt to the Red Bull Racing family,” said Horner. “Their innovative approach to e-commerce marketing aligns perfectly with our commitment to excellence and performance. We look forward to working together to create exciting new opportunities for our fans and partners.”

As part of the partnership, Rokt will work closely with Red Bull Racing to develop creative marketing campaigns that engage fans and drive excitement around the team’s races and events. The company’s industry-leading technology will help enhance the fan experience, delivering personalized content and offers that are tailored to individual preferences and interests.

The partnership between Rokt and Red Bull Racing is set to be a game-changer for both organizations, combining their respective strengths to drive success and innovation in the fast-paced world of Formula 1. Fans can look forward to seeing the Rokt logo on the Red Bull Racing cars and team wear, as well as exciting new initiatives that will enhance their overall experience of the sport.

With the 2022 Formula 1 season fast approaching, the partnership between Rokt and Red Bull Racing promises to bring a thrilling new dimension to the world of motorsport. As two dynamic and innovative organizations come together, fans can expect a level of excitement and engagement like never before.