Danish luxury audio brand Bang & Olufsen and iconic Italian racing team Scuderia Ferrari have recently announced a partnership agreement that will see the two companies collaborate on a range of high-end audio products.

The partnership, which was confirmed at a special event in Maranello, Italy, will see Bang & Olufsen become the official sound partner for Scuderia Ferrari. This means that Bang & Olufsen’s cutting-edge audio technology will be integrated into Ferrari’s racing cars, as well as being made available to Ferrari customers through a range of exclusive products.

Both Bang & Olufsen and Ferrari are renowned for their commitment to excellence and innovation, making this partnership a perfect match. Bang & Olufsen’s expertise in creating premium audio systems, combined with Ferrari’s passion for speed and performance, is sure to result in some truly remarkable products.

The CEO of Bang & Olufsen, Henrik Clausen, expressed his excitement about the partnership, saying, “We are thrilled to be working with such an iconic brand like Scuderia Ferrari. This collaboration represents a meeting of two worlds – one focused on precision engineering and the pursuit of perfection, and the other dedicated to creating immersive sound experiences that transport listeners to another world. We can’t wait to see what we can achieve together.”

Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, also spoke about the partnership, highlighting the shared values of the two companies, “Both Bang & Olufsen and Ferrari stand for uncompromising quality, cutting-edge technology, and a relentless pursuit of excellence. We believe that this collaboration will allow us to push the boundaries of what is possible in the world of audio technology and create something truly special for our customers.”

The first product of this collaboration is expected to be unveiled later this year, with more exciting releases to follow in the coming months. Fans of both Bang & Olufsen and Ferrari can look forward to experiencing the ultimate in audio performance, created by two of the most prestigious names in their respective industries.