Formula One team Williams Racing has announced a global partnership with leading cryptocurrency exchange Kraken. The partnership aims to bring together two innovative and forward-thinking companies in the world of sports and technology.

This partnership will see Kraken’s iconic logo featured on the Williams Racing FW45 Formula One car, as well as on the team’s helmets and other merchandise. In addition, Kraken will be providing financial support to the team, helping them to continue to compete at the highest level in the world of motorsport.

Speaking about the partnership, Jørgen Anders, Head of Sponsorship at Williams Racing, said, “We are thrilled to be partnering with Kraken, a company that shares our commitment to innovation and excellence. We believe that this partnership will bring significant benefits to both parties and we are excited to see what we can achieve together.”

Kraken is known for its commitment to providing a secure and user-friendly platform for trading cryptocurrencies. The company has quickly become one of the most popular exchanges in the world, with millions of users trusting them with their investments.

Kraken CEO, Jesse Powell, commented on the partnership, saying, “We are excited to be partnering with Williams Racing, a team that shares our passion for pushing boundaries and achieving success. We believe that together we can achieve great things and we are looking forward to working with the team to help them reach their full potential.”

The partnership between Kraken and Williams Racing is a testament to the growing influence of cryptocurrency in the world of sports. As more and more companies embrace digital currencies, we can expect to see more partnerships like this in the future.

Overall, this partnership between Kraken and Williams Racing is a positive step forward for both companies. It will not only help to raise awareness for both brands but also provide valuable financial support to the Williams Racing team as they continue to compete in one of the most challenging and prestigious motor racing championships in the world.