PUMA, one of the world’s leading sports brands, has recently signed a licensing agreement with Formula 1, the pinnacle of motorsport. The partnership will see PUMA become the official licensee of Formula 1 branded apparel, footwear, and accessories, starting from the 2022 season.

This exciting new collaboration will allow PUMA to create a range of high-performance products inspired by the adrenaline-fueled world of Formula 1. Fans can expect to see a wide range of merchandise that combines PUMA’s innovative design with the iconic branding of Formula 1, offering a unique and stylish way for fans to show their support for their favorite teams and drivers.

PUMA’s expertise in creating cutting-edge sports apparel and footwear will undoubtedly bring a new level of style and performance to the world of Formula 1. The brand’s commitment to pushing boundaries and delivering top-quality products aligns perfectly with the high-octane world of motorsport, making them the perfect partner for Formula 1.

“We are thrilled to announce our partnership with Formula 1,” said Bjørn Gulden, CEO of PUMA. “Formula 1 is the pinnacle of motorsport, and we are excited to bring our expertise in sports apparel and footwear to this high-energy world. We look forward to creating innovative and stylish products that will resonate with fans around the globe.”

This new licensing agreement marks a significant step for both PUMA and Formula 1, as they join forces to bring fans an exciting range of merchandise that captures the spirit of the sport. With the 2022 Formula 1 season just around the corner, fans can look forward to getting their hands on exclusive PUMA x Formula 1 products that are sure to make a statement both on and off the track.

As Formula 1 continues to grow in popularity around the world, partnerships like this one with PUMA will help to further elevate the sport’s profile and reach new audiences. By offering fans a range of high-quality and stylish products, Formula 1 and PUMA are providing a unique opportunity for fans to connect with the sport in a whole new way.

Overall, the partnership between PUMA and Formula 1 is an exciting development for both brands and fans alike. With an emphasis on innovation, style, and performance, this collaboration is sure to take the world of motorsport merchandise to new heights. Watch out for the debut of the PUMA x Formula 1 collection in the upcoming 2022 season – it’s bound to be a game-changer for Formula 1 fans everywhere.