Brazilian bank Banco BRB has signed a partnership agreement with Alpine F1 Team, in a move that is set to further strengthen the team’s presence in the Latin American market.

The partnership will see Banco BRB become an official sponsor of the team, with its logo prominently featuring on the team’s race cars and driver uniforms. In addition, the bank will benefit from a range of hospitality and branding opportunities at races throughout the season.

The deal marks Banco BRB’s first foray into the world of Formula 1, and represents a significant step in the bank’s broader strategy to align itself with top-tier sports properties.

Speaking about the partnership, Alberto Pinto Coelho, President of Banco BRB, said: “We are delighted to be partnering with Alpine F1 Team, a world-renowned team with a rich history of success in Formula 1. This partnership is a testament to our commitment to supporting sports and entertainment in Brazil and beyond, and we are excited to work with the team to drive success on and off the track.”

Meanwhile, Laurent Rossi, CEO of Alpine F1 Team, expressed his excitement about the partnership, saying: “We are thrilled to welcome Banco BRB to the Alpine F1 Team family. This partnership is a perfect fit for both parties, as we share a passion for excellence and a commitment to pushing the boundaries of what is possible. We look forward to working closely with Banco BRB to achieve our mutual goals and create new opportunities for fans and partners alike.”

With the 2022 Formula 1 season set to kick off in March, Banco BRB and Alpine F1 Team are gearing up for an exciting year ahead. Fans can expect to see the bank’s logo emblazoned across the team’s cars and uniforms, as they compete in races around the world.

Overall, the partnership between Banco BRB and Alpine F1 Team is poised to be a mutually beneficial collaboration that will help to elevate the profile of both parties on the global stage. Formula 1 fans can look forward to seeing the bank’s distinctive branding on display as the team takes to the track and competes against some of the best drivers in the world.