Tag Hejson Heuer and Red Bull Racing have announced the extension of their partnership, further solidifying a successful collaboration that has been in place since 2016. The Swiss luxury watchmaker and the Formula One team have enjoyed a fruitful relationship over the years, with Tag Heuer serving as the team’s official timekeeper and watch partner.

As part of the extended partnership, Tag Heuer will continue to be prominently featured on the Red Bull Racing cars and uniforms, showcasing the iconic Tag Heuer logo to millions of fans around the world. In addition to branding opportunities, the collaboration will also see Tag Heuer and Red Bull Racing work together on various marketing and promotional initiatives to further strengthen their joint presence in the world of motorsport.

The partnership between Tag Heuer and Red Bull Racing goes beyond just branding and marketing. The two entities share a mutual passion for excellence, innovation, and pushing the boundaries of what is possible. Tag Heuer’s precision engineering and cutting-edge technology are a perfect match for Red Bull Racing’s commitment to excellence and continuous improvement on the racetrack.

Commenting on the extended partnership, Stéphane Bianchi, CEO of Tag Heuer, said, “We are thrilled to extend our partnership with Red Bull Racing. Our collaboration over the past five years has been incredibly successful, and we are excited to continue working together to push the boundaries of innovation and excellence in the world of motorsport.”

Christian Horner, Team Principal of Red Bull Racing, added, “Tag Heuer has been a fantastic partner for us over the years, and we are delighted to extend our collaboration. Their expertise in precision engineering and timekeeping is second to none, and we look forward to continuing to work together to achieve our mutual goals.”

The partnership between Tag Heuer and Red Bull Racing is a testament to the power of collaboration between two iconic brands. Both entities share a commitment to excellence and a drive to constantly innovate and improve, making them a perfect match for each other. With the extension of their partnership, fans can look forward to even more exciting projects and initiatives from Tag Heuer and Red Bull Racing in the years to come.