Ferrari E-Lab, the innovative research and development arm of Ferrari, has announced a groundbreaking new collaboration with Philip Morris International, a global leader in tobacco and nicotine products. The collaboration will focus on using cutting-edge technology and research to enhance the performance of Ferrari’s Formula 1 race cars.

The partnership between Ferrari E-Lab and Philip Morris International represents a significant step forward in the world of motorsports. By combining Ferrari’s unparalleled expertise in high-performance racing with Philip Morris International’s state-of-the-art research capabilities, the two companies aim to push the boundaries of what is possible in Formula 1.

One of the key areas of focus for the collaboration will be the development of new electronic systems and components for Ferrari’s Formula 1 cars. With advancements in technology playing an increasingly important role in the world of motorsports, this collaboration will help Ferrari stay at the forefront of innovation and maintain its competitive edge on the track.

In addition to developing new electronic systems, the collaboration will also explore ways to improve the efficiency and environmental sustainability of Ferrari’s race cars. As concerns about the impact of motorsports on the environment continue to grow, Ferrari is committed to finding solutions that balance performance with sustainability, and the expertise of Philip Morris International will play a crucial role in achieving this goal.

“We are thrilled to be partnering with Philip Morris International on this exciting new collaboration,” said a spokesperson for Ferrari E-Lab. “As a leader in the field of research and innovation, Philip Morris International brings a wealth of knowledge and expertise to the table, and we are confident that together we can achieve great things in the world of Formula 1.”

The collaboration between Ferrari E-Lab and Philip Morris International is set to begin immediately, with a team of experts from both companies working together to develop new technologies and solutions for Ferrari’s Formula 1 cars. The ultimate goal of the collaboration is to help Ferrari achieve even greater success on the track while also pushing the boundaries of what is possible in the world of motorsports.

Overall, the new partnership between Ferrari E-Lab and Philip Morris International represents an exciting new chapter in the history of Ferrari and Formula 1. By combining their respective strengths in research, innovation, and technology, the two companies are poised to make a significant impact on the future of motorsports and set new standards for performance excellence in Formula 1.