Jean-Frédéric Dufour is a prominent figure in the world of luxury watches, known for his exceptional leadership and innovative approach to watchmaking. As the CEO of Rolex, he has led the brand to new heights and solidified its position as one of the most respected and prestigious watchmakers in the world.

Dufour’s journey to becoming the CEO of Rolex began in the watchmaking industry, where he honed his skills and expertise over many years. He joined Chopard in 1989 as a technical director, before moving on to become the CEO of Zenith in 2009. It was during his time at Zenith that he gained recognition for his ability to turn around struggling watch brands and bring them back to success.

In 2014, Dufour was appointed as the CEO of Rolex, where he faced the challenge of maintaining the brand’s legacy of excellence while also pushing it forward into the future. Under his leadership, Rolex has continued to innovate and introduce new technologies and designs while staying true to its core values of quality, precision, and craftsmanship.

One of Dufour’s most notable achievements at Rolex was the introduction of the Oyster Perpetual Cosmograph Daytona, a watch that quickly became one of the brand’s best-selling models. He has also overseen the expansion of Rolex’s manufacturing facilities and the opening of new boutiques around the world, further solidifying the brand’s global presence.

Dufour is known for his hands-on approach to leadership and his dedication to ensuring that every Rolex watch meets the highest standards of quality and craftsmanship. He is also a strong advocate for sustainability and ethical practices within the watchmaking industry, and has implemented several initiatives to reduce the brand’s environmental footprint.

Overall, Jean-Frédéric Dufour’s impact on Rolex has been profound, and his leadership has ensured that the brand remains at the forefront of the luxury watch industry. His commitment to excellence and innovation has solidified Rolex’s reputation as a symbol of prestige and luxury, and his influence will undoubtedly continue to shape the brand’s future for years to come.